Who are we to you?
For many brands, a bespoke touch is required. That's why we created Studio, by Ad Robot. While Ad Robot's core business provides programmatic video marketing at scale, here at Studio we work directly with Brands and Agencies to create premium bespoke content, ranging from 3D Character Development, Campaign Visualisation, Augmented Reality Solutions, and much more.
The team at Ad Robot has previously been on the Story Team for The Lego Batman Movie and worked directly with acclaimed directors like George Miller (Happy Feet 2), Angelina Jolie (Unbroken), Russell Crowe (The Water Diviner) and Alex Proyas (Gods of Egypt) to solve creative and story problems for tentpole films.
In addition to this, we have worked on a number of high profile campaigns for brands like Mobil, Coca-Cola Amatil, Dropbox and others.
We now offer this same level of service to you, leveraging our AI technology, and good old creative ingenuity in order to bring your brand to the front of the stage.
Working with the creative team at Dropbox was an absolute pleasure for us, as we got to share their creative vision and work with their brand guidelines, converting them into intelligent video assets that could be updated to accommodate any copy, any duration and voiceover, output to any format, and all within minutes.
Read full case study here
Lego in VR
Our obsessions with Lego began after spending the better part of 4 years in the Story Department of The Lego Movie series, storyboarding, previsualising and developing narrative.
This led to Ad Robot Studios presenting a fully immersive VR Sandbox game called "Bleep Blocks" to key Lego Company executives. All blocks. Build anything. It's a hell of a lot of fun!
Ad Robot Studios sit at an interesting intersection between Advertising, Mixed Reality and Filmmaking. As a result, we find ourselves solving problems in very novel ways.
From this we developed our proprietary AR Handoff technology, allowing large scale tracking and mapping for interior and exterior locations.
Oh, and we should mention, it's a lot of fun!
Mobil China - Previsualisation
Ad Robot's Lachlan Phillips was tasked by Fin Design with turning the concept of a robotic Cheetah, into a well oiled (literally) vehicle motor.
We developed the camera language and editing language to deliver this concept, providing previsualised shots, techvis assets and an edit from which the animators could build the final assets.
Ad Robot decided to do a little marketing of our own. We developed our own Chester Mascot, designing and bringing him to life in house.
The really interesting part here however is how we utilise Ad Robot's AI Video technology. We can actually update what Chester is saying in close to real time, allowing us to deploy new pieces of Hollywood quality 3D animation at scale - sending unique messages to prospects, or updating content for social media ever day.
It's a Robot Revolution!
Toyworld is a beloved brand the world over, so when we were asked to design a new Mascot for Mr Toy's Toyworld, we were excited!
Meet Elfy. Starting out as a concept sketch done in house, Elfy has been developed into a fully fledged celebrity, being used year after year.
Rent The Roo
We love it when we can flex Australian style. Upgrading Rent The Roo's decades old cartoon kangaroo into a modern, dynamic character was a pleasure.
From concept to delivery, Ad Robot Studios gave this job the attention it deserved.
"We don't have clients, we have partners. Let's grow your business together!"
-Chester, Ad Robot
Founder / CEO
An 18-year film and TV industry veteran, Lachlan has directed international ad campaigns and worked in story and pipeline on tentpole films such as The Lego Movie. He brings a wealth of experience in automation, AI and high-end VFX.
As a designer and branding consultant, Nena has a future-facing approach that ensures our content is world class. Having operated her One Woman Agency for 9 years, she is integral to creating the branding and voice of Ad Robot.
Our chief frontend developer Jan ensures our client platforms are always ready and functional, whether our clients are requesting changes from our team, or making adjustments to material themselves using our intuitive Ad Robot web portal.
Investor / Advisor
A 30+ year advertising industry veteran, Stephen has worked on campaigns for companies such as Coca-Cola. He brings a wealth of knowledge and financial support to the business through his early stage support.
Investor / Advisor
As MD of Atech, early stage Seed Investor SJ provides key technical support to Ad Robot. With a client roster including Virgin Blue, Atech guarantees mission critical systems, ensuring our future scalability.
The most important team member, Chester, works tirelessly day and night editing ads, creating beautiful graphic design and fulfilling client orders. He is the brains and the heart of the organisation. He also thinks he's the CEO, and we don't have the heart to tell him otherwise.